Majestic | Haifa Museum of Art

Eyal Assulin solo show "Majesty", at Haifa Museum of Art explores the culture of prosperity with reference to global socioeconomic aspects.

Eyal Assulin's works engage with Eastern culture, featuring a matrix of historical, gender, and artistic status symbols. These are presented in a forthright manner that parodies the bulimic impulse of contemporary consumerism. Assulin expresses a masculine aesthetic outcry reflecting the culture of over-consumption and presenting images that emphasize the perpetual dichotomy between hard labor and abundance.

The exhibition "Majestic" presents a central sculptural installation titled "Majestic Escorts," surrounded by wall ornaments inspired by ancient Egyptian culture. Fourteen golden cats – "Majestic Escorts" – lie in a circle surrounding charcoal stones displaying "Hai" pendants – a local Jewish-Israeli symbol appearing in most of Assulin's works. Alongside images of machines, cars, and skulls, the immortal cat appears as a symbol of fertility, motherhood, and protection of the home in ancient Egypt (MAU in ancient Egyptian). 


Assulin's exhibition conveys to the viewer the potential of male power, as described in John Berger's famous book "Ways of Seeing", where he distinguishes between male and female social presence. Male presence depends on achieving the power to impact others: "This can take a moral, physical, economic, social, or sexual form, but it is always associated with an external object." As in classical painting, the man appears with the symbols of his power and material achievements, against the background of his castle, his lands, his women and the family members under his control.